Mobile app analytics: driving adoption

Most people today will track what users are doing in their apps and will generate mountains of data, but unless you know what you are looking for, and why, the data is meaningless. Darren Ball, Mobile Strategy Consultant at Mubaloo, shares a framework we use to help...

Bespoke v.s Off-the-shelf

There are three types of enterprise mobile apps: Built-In (i.e mail or calendar), Off-the-Shelf (i.e. from the app marketplaces) and Bespoke (created for a company). A good mobile strategy incorporates all three in a way that maximises Return on Investment (ROI). This...

Personalisation: the key to getting it right

Mobile, is instant, personal and contextual. It is not only the ideal medium to help brands connect with consumers in a more relevant and targeted manner, but it is literally transforming what is possible in providing personal, contextual experiences. Providing a...

Join Our Mailing List

You have Successfully Subscribed!