How Retailers are Using Chatbots to Service Customers

Modern retail is experiencing a role reconfiguration. Traditionally, it was the product that brought customers to a retailer. Not anymore. Now, customer engagement drives the industry, and in an increasingly digital marketplace the essence of customer engagement lies...

Mobile Marketing: the year in acquisitions

Offering a round-up of acquisitions across the mobile industry in 2016, Mobile Marketing published an article naming the most prominent acquisitions of 2016. Mubaloo’s acquisition by IPG Mediabrands was listed among acquisitions such as LinkedIn and SwiftKey by...

Mobile Marketing: story of an acquisition

Mobile Marketing had already reported on the acquisition earlier this year, so were keen to see how IPG Mediabrands and Mubaloo had developed their collaboration over the course of 2016. Mobile Marketing caught up recently with Sarah Weller, Mubaloo Managing Director,...

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