iBeacons explained

iBeacons is a core-location technology that’s been enabled in iOS 7 to help pinpoint exactly where a device is on a micro level, even if that device is deep underground. Rather than using GPS, cellular and wi-fi to locate the device, iBeacons use Bluetooth Low Energy...

Should brands add NFC into the mobile marketing mix?

As the number of devices with NFC (near field communication) technology continues to grow, we are seeing a handful of UK brands using NFC in their marketing campaigns to help drive sales and raise brand awareness, all through the use of mobile. Is this something...

Droidcon 2012 video blog

Android Developer Chris Jenkins and Quality Assurance Manager Daniel Box tell us their highlights from Droidcon 2012. These include: The Android OUYA games console Blue Butterly NFC technology The App Quality Alliance Droidcon 2012 from Mubaloo on Vimeo. @chrisjenx...

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