Building the business case for mobile apps

According to a report by IBM, 73% of enterprises have seen measurable ROI from mobility initiatives, and mobile-first workers are seeing 40%+ increases in productivity. There is no denying that mobile is vital for companies to focus on. We have moved well beyond the...

Bespoke v.s Off-the-shelf

There are three types of enterprise mobile apps: Built-In (i.e mail or calendar), Off-the-Shelf (i.e. from the app marketplaces) and Bespoke (created for a company). A good mobile strategy incorporates all three in a way that maximises Return on Investment (ROI). This...

Westminster Media Forum: The UK Fashion Industry

Mubaloo’s London MD, Sarah Weller, was invited to present at Westminster Media Forums’ recent Keynote Seminar: The UK Fashion Industry. With online and mobile business booming, what are the best approaches to ensuring that physical outlets play a complementary role in...

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