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Beacons – Stop Gap Technology?

In 2013 when iBeacons were quietly announced by Apple at WWDC, early speculation focused on using the technology in retail. While Mubaloo Innovation Lab has helped retailers and advertisers mature the consumer use cases and develop valuable solutions to help enhance...

The reality distortion field of IoT

With the number of connected devices expected to increase rapidly over the coming years, Mike Crooks, Head of Innovation at Mubaloo Innovation Lab, recently wrote an article for IoT Global Network about the reality distortion field of IoT. Mike writes, “everywhere you...

How mobile is already driving IoT

The Internet of Things is a catch-all term for connecting ‘things’ to help drive user value, business intelligence and create a smarter world. Some people find Internet of Things to be a little daunting as it is so encompassing, or view it as simply a way to connect a...

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