3D Touch: The Death of Splash Screens?

A few years ago, Mubaloo waged war on the use of Splash Screens for iOS apps. The key reasons for our disdain of them were: Many companies see splash screens as a way to push their branding when a user opens an app Splash screens mean that users have to wait longer to...

Why iOS apps shouldn’t have splash screens

Splash screens are a constant cause of pain for app developers. Clients see them as a way to push their branding when a user first opens an app and Apple see them as a marketing technique that slows down load time. When designing our iOS apps, we follow Apple’s Human...

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