With an estimated 3.5 million beacons deployed in retail by 2018, there are a variety of challenges and considerations that retailers have to bear in mind to avoid falling into the pitfalls of past oversights.

Despite a promising start, many retailers are wondering how to best implement the technology. To address this, Mubaloo has created a white paper to help retailers understand how to best implement this technology. The white paper covers:

  • The rise of Bluetooth
  • Using beacons in retail
  • Employee focused implementation
  • Retail challenges
  • Human centricity

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