With an estimated 3.5 million beacons deployed in retail by 2018, there are a variety of challenges and considerations that retailers have to bear in mind to avoid falling into the pitfalls of past oversights.
Despite a promising start, many retailers are wondering how to best implement the technology. To address this, Mubaloo has created a white paper to help retailers understand how to best implement this technology. The white paper covers:
- The rise of Bluetooth
- Using beacons in retail
- Employee focused implementation
- Retail challenges
- Human centricity