In his book ‘The Seven Habits of Highly Effective People’, Stephen R Covey presents an approach to attaining personal goals by aligning oneself to principles that are universal and timeless. Matt Hatch, MD of leading mobile apps solution company Mubaloo, describes how the same ‘Seven Habits’ can be applied to the development of ‘Highly Effective’ mobile apps.

The success of a business app is measured not by how cool it looks, or by its funky user interface, but whether it meets the business objectives of the client. The following principles maximise the likelihood of developing highly effective apps for business clients.

This white paper looks at how companies can effectively create apps that deliver true value to target end users.

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