We are thrilled to announce that Mubaloo have won Campaign Mag’s Marketing New Thinking 2018 Award, Best Use of Technology, for the Amazon Echo campaign, ‘The world’s first Alexa- powered ad’!

 

We buckled down alongside fellow Mediabrands agency, Initiative, to create this world’s first, interactive, AI-powered, web- app.

 

Presented by Campaign, The Marketing New Thinking Awards ‘have chosen to move away from the traditional vertical format of channel-specific or sector-specific awards schemes, instead focusing on themes or issues we believe reflect marketing today and celebrate strong brands, forward-thinking agencies and businesses – and brave marketers.’

 

We’re immensely proud of the work we’ve done alongside Amazon and Initiative UK.