Aviva is the UK’s largest insurer and one of Europe’s leading providers of life and general insurance, providing insurance for around 31 million customers worldwide.
Through a long standing partnership, Mubaloo has worked alongside Aviva over the past few years to develop a number of mobile apps. Through Aviva’s Innovation Garage, which Mubaloo is a partner of, the company is continuously experimenting with new technologies. Aviva wanted to investigate the benefits of utilising beacons to engage their customers.
A proof of concept was created to demonstrate how this technology could work in the real-world to:
- Drive customers to take out travel insurance with Aviva
- Use beacons to trigger the the right message to customers when they need it
- Create opportunities to upsell insurance packages
Aviva wanted to discover how beacons could be used in airports to support Aviva’s offering and push insurance to existing Aviva customers. With the use of beacon technology, Aviva aims to increase engagement with its customers through integrating the technology into their existing Travel app. Aviva wanted the app to make it as easy as possible for customers to purchase travel insurance at the airport, just before they leave on their travels.