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Aviva – Investor App

Objective

Aviva, the UK’s largest insurer, wanted an app to provide investors, shareholders and journalists with up-to-date, accurate and informative information regarding the performance of Aviva plc throughout the year. Aviva originally had an app built in Adobe Air but it didn’t quite deliver the experience Aviva wanted for their users. Mubaloo was asked to develop a completely new native iPad app to help enhance the customer experience and adhere to Aviva’s accessibility guidelines; two of the things that the original app did not deliver.

Solution

The Aviva Investor app provides investors with ‘on the go’ access to information about Aviva plc. Designed to make the most of the iPad’s native features, the app has a rich and compelling interface which enables users to view share price data, watch videos, access annual reports and more. Through an interactive graph, investors are able to look at share prices and also look at the news events that have influenced share price fluctuations.

Accessibility was absolutely paramount to Aviva, so the app now has the iOS VoiceOver feature to ensure visually-impaired or blind users can navigate themselves around the app quickly and easily.

Results

Aviva now has a compelling iPad app that provides their investors and shareholders with quick access to all of the latest information about Aviva plc. The Aviva Investor app for iPad is a great example of how organisations can provide their investors with company information and make it a more personalised and interactive experience for users, through the use of a mobile app.