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Aviva plc
Reports App


The objective was to make Aviva’s company reports more engaging and interactive than a standalone PDF by creating an iPad app to present this data in a new way. The aim was to enable users to quickly and easily navigate through the reports and be able to tag relevant pages.


Aviva plc Reports app is a fully searchable iPad app that provides interactive navigation for fast access to in depth content. The integration of multi-level menus and thumbnail scrolling allow large reports to be explored intuitively and with ease. Integration of bookmarking means that users are able to categorise the information most pertinent to them and can also add their own notes to these bookmarks.

The app was built with both accessibility and scalability in mind and allows Aviva to upload and maintain future reports themselves without having to change the code or resubmit the app to the store so the app has the capacity to grow into a reports repository over time.

Aviva plc Reports App in-app screenshot


Aviva plc Reports app is a great example of how a business can take something like an annual report and make it more personalised and interactive experience for users, through the use of an app.

Aviva plc Reports App in-app screenshot

Technical Specification

  • VFR Reader used for interactive PDF navigation
  • Omniture analytics
  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
  • Mubaloo innovation lab

Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD