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ITK Media
Trovi App


Trovi, a mobile startup specialising in promoting local businesses, independents and events, wanted to enhance their existing HTML wrapped iPhone app. Mubaloo was asked to design and develop a new, native iPhone app with added features and functionality. The key objectives were to increase customer engagement through a more polished, native user experience and also to introduce new features for business owners to enable them to easily promote their business.

Trovi app in-app screenshot


From coffee shops and boutiques, to monthly market stalls and pop-up shops, the Trovi app allows users to search for independent businesses in their area or by popularity ratings. Users can also add listings to the app, which business owners can then claim as their own. Once claimed, the listing can be customised to include images, opening hours and contact details. Through in-app purchasing, business owners can buy vouchers to run their own promotions. Users can search for these promotions by location or popularity. In addition to this, users can create lists of their favourite places and leave comments on different listings for others to see.

The Trovi app uses Parse for data storage, in-app purchasing and user accounts.

ITK Media Trovi App in-app screenshot


The new Trovi app offers a sleek and native user experience. The ability to create rich, informative listings allows users to support and endorse local, independent businesses and events.

In addition to this, business owners now have a new and exciting way to promote themselves and push special offers to those in their community and beyond.

ITK Media Trovi App in-app screenshot

We have been impressed with Mubaloo's ability to understand and deliver our requirements. The Trovi app needed a new simple, engaging and beautifully designed interface and we are very pleased with the results. We look forward to working with Mubaloo again in the future.

Mike Dawes, Director, ITK Media

Technical Specification

  • Alternative login via Facebook / Twitter
  • In-app purchasing
  • Uses Parse
  • Content was managed through admin interface
  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
  • Mubaloo innovation lab

Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD