B2B marketing has traditionally lagged behind B2C when it comes to new technology. But not any more. A tide of innovative mobile apps has started to make waves in the B2B market.
Article: The Marketeer
Do apps work for B2B?
B2B marketing has traditionally lagged behind B2C when it comes to new technology. But not any more. A tide of innovative mobile apps has started to make waves in the B2B market.
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