Last week, with the launch of Google Mobilize, the company started what will be a mass rush for all companies to test mobile web. The launch of this service will, in my mind, launch the next round of enthusiasm for mobile development. As companies use this service they will start to understand just how many stakeholders want to access information via their mobile phones. What does this mean for app developers?
Simply put, Google Mobilize will help to educate companies about the mobile web and feed their appetite. As with free tools for websites, once companies reach the limit of the features they will seek a richer user experience, additional features, integration with backend or cloud systems and better control over security. Mobile apps deliver this.