We’re absolutely delighted to announce that the Hargreaves Lansdown app for iPad, launched late last year, has been nominated in the Financial Services category at the MOMA Awards!
Now in their second year, the MOMAs, organised by The Drum, identify all of the great work being done in mobile and awards those who are delivering effective strategies and campaigns. The judging criteria was based on evidence of strategic thinking, innovation, creativity and tangible results. We’re really excited to see Hargreaves Lansdown up for another award, after recently winning Best Share Trading app for their iPhone & Android apps at the Investors Chronicle & Financial Times Investment Awards
After successfully designing and developing one of the first ever live trading apps on smartphone for Hargreaves Lansdown, Mubaloo was asked to extend their offering by building a brand new iPad app. The decision to move to iPad was based on customer feedback as visits to the HL website from iPads have increased more than 17-fold in the last 2 years.
HL Live for iPad screenshots
he HL Live iPad app is a customisable live investment trading app that enables users to manage their accounts, as well as place share and fund trades quickly and easily. The iPad app gives users another channel to manage their stocks and funds and find out up to date information about the financial marketplace. Users are also able to create a more personalised experience within the app by choosing their own tiles of information in order of relevancy. The app was downloaded 27,500 times in its first week and accounted for 2.3% of all trades.
The MOMA Awards ceremony is taking place on Wednesday 21st May at the Emirates Stadium in London. We’d like to say thank you Hargreaves Lansdown for helping us with the award submission and congratulations to all other finalists! Keep up to date on Twitter using the hashtag #momaawards