We’re thrilled to announce that the Hargreaves Lansdown app for iPad, launched late last year, won a MOMA award last night in the ‘Financial services mobile strategy’ category!
Now in their second year, the MOMAs, organised by The Drum, identify all of the great work being done in mobile and awards those who are delivering effective strategies and campaigns. We’re really excited to see Hargreaves Lansdown winning another award, after recently winning Best Share Trading app for their iPhone & Android apps at the Investors Chronicle & Financial Times Investment Awards!
After successfully designing and developing one of the first ever live trading apps on smartphone for Hargreaves Lansdown, Mubaloo was asked to extend their offering by building a brand new iPad app. The decision to move to iPad was based on customer feedback as visits to the HL website from iPads have increased more than 17-fold in the last 2 years.
The HL Live iPad app is a customisable live investment trading app that enables users to manage their accounts, as well as place share and fund trades quickly and easily. The iPad app gives users another channel to manage their stocks and funds and find out up to date information about the financial marketplace. Users are also able to create a more personalised experience within the app by choosing their own tiles of information in order of relevancy. The app was downloaded 27,500 times in its first week and accounted for 2.3% of all trades.
“The number of clients using the HL Live smartphone and iPad apps has been way above expectations. A 17 fold increase in access from tablets over 2 years and over quarter of a million downloads tells its own story. Mubaloo has been the ideal partner for us and this accolade is a testament to their intelligence, creativity, and ability to understand and work with the Hargreaves Lansdown business.” Chris Worle, Head of Digital, Hargreaves Lansdown