In 2014, 62.5% of IT and business leaders, with a remit to utilise mobile, made apps their primary investment. The survey, conducted by Enterprise Mobility Exchange, found that increased productivity (67.9%) and improving operational efficiency (50%) were the reasons why apps ranked so highly.
Companies who have understood and invested in apps will generally see that they generate unique competitive advantages that can help them to leapfrog ahead of competitors.
To find the best routes for mobilisation and understand priorities, technical requirements and change management, it’s essential that companies focus on aligning business objectives with a mobile strategy.
Apps are no longer something that a company invests in for vanity. They invest in them because of the overall benefits they provide. It is for this reason that companies are increasingly looking to work with experts who understand how to approach mobilisation.
To help companies understand how to approach mobile app strategy, Mubaloo’s team of mobile strategy consultants have compiled a white paper that investigates the topic and provide tips.
Developing an effective mobile app strategy will involve identifying areas where mobile can help to achieve business objectives including: improving business processes, providing business intelligence, improving customer engagement, supporting channel management, providing relevant data access, enabling remote working, collaboration or any of the other benefits mobile can bring.
To find out how to create and implement an effective mobile app strategy, click here to access Mubaloo’s white paper.