We are proud to announce that our Alexa-powered interactive ad unit has been shortlisted in the ‘Best Innovation’ category at this year’s UXUK Awards.

Mubaloo and Initiative worked hard together to create this world’s first concept which has given us fantastic results so far.

The User Experience UK (UXUK) Awards has been running since 2013 and ‘celebrates the great and innovative UX offerings from organisations that take pride in creating the best possible online or multi-channel experiences.’

Thank you to UXUK Awards for the nomination- we’re looking forward to the awards!