Urban Airship are the leading providers of end-to-end push messaging management. As a user centric company, Mubaloo has partnered with Urban Airship to provide our clients with the capability to maximise adaption of their offerings and improve engagements with end users, through the use of this technology. Push notifications have proven to be key to both consumer and enterprise mobile rollout, especially with respect to helping change user behaviour and to help streamline processes.